Named for the tree of life, built to give you your life back.
Two kinds of businesses are walking into the AI decade: renters, paying by the seat for a curve they'll never own — and owners, holding the engine while it compounds. Etzira builds owners. The phone answered after six; your trade's paperwork drafted from a voice note; your people holding the pen. Bought once, compounding in your accounts. Cancel with one email. Go have dinner.
The exact number by minute 20Live in 30 daysQA-gated before launchCancel with one emailThe keys are yours
Installed in your accounts. Signed by your people. Cancel with one email — and the keys, data, and playbook stay yours.
The rep already knows the house
Field Sales Intel is working inside a real business right now — the rep pulls into the driveway already knowing the house. Not a pilot. Not a deck. Live in production, installed in their accounts, owned outright.
See it runYour trade's paperwork has an engine
BEOs. Service reports. Estimates with code checks. Audit workpapers. SBAR handoffs. Eight engines, demoable now, each built around one trade's paperwork. They draft from voice notes, photos, and email. Your people stop typing and start signing.
Pick your tradeIt's answering this page right now
The chat in the corner of this page is the product. It answers, qualifies, and books. Deterministic by design — it cannot make things up — and QA-gated before it ever meets a customer. Ask it something.
for every web lead to be answered, qualified, and logged to the CRM
the concierge on this page is live right now — open the chat and test it
vertical document engines — Field Sales Intel live in production today, the other eight demoable now
of agents pass a security + QA gate before they go live
Four numbers — two you can test in the chat right now, two you can hold the team to in writing. No user counts, no borrowed logos, no award ribbons — Etzira doesn't rent trust either.
Ninety seconds inside Field Sales Intel.
This is the actual system running — not a storyboard. A pre-visit dossier assembled from live county records, then two recorded appointments scored by the local pipeline against a real in-home sales methodology. The strong rep scores 94% on-script; the sloppy rep scores 31%, and his missed recording-consent step is caught automatically. Every quote on every scorecard is verified against the transcript by code before it's shown.
Twenty minutes. Your numbers out loud, what the team would build, and the exact investment stated by minute 20 — then both sides decide fit. No pitch theater.
Rent the software, or own the system.
$300 a month is $18,000 over five years — and on the last day you own exactly what you owned on the first day: nothing. It stings more with AI, because AI is the fastest-compounding asset a small business can hold: every month of seat licenses buys equity in the landlord's platform, not yours. Etzira builds the system once, installs it in your accounts, and hands over the keys — so the curve compounds inside your business. Rent is the expensive way to own nothing.
Lives on a multi-tenant platform, pooled with thousands of other businesses
Lives in a database opened in your name — you hold the keys
~$500 a month, forever. Five years in: ~$30,000 spent, nothing owned
A scoped build you own outright, plus an optional care retainer — tuning, not permission
Access ends. The tools — and the data shaped around them — stay behind
The system keeps running. The retainer pauses; ownership doesn't
Their breach is your breach — one tenant among thousands, and you read about it in the news
Your surface is your own named accounts — smaller, and security-tested at the QA gate before go-live
Pay it, or migrate everything under duress
There's no landlord to reprice you. Vendor usage (model APIs, hosting) stays at market rates, swappable
Their templates — the same flows every other tenant runs
Your SOPs, encoded. Agents that run your playbook, in your voice
Fair to the platforms: rented software is sometimes the right call, and Etzira's tool-stack audit will say so to your face — it exists to cancel waste, not add to it. Your customer list is not one of those cases.
Etzira connects businesses with AI so that humans are free to live like humans. That only works if the business owns the AI.
Say it. The engine drafts it. A human signs it.
The pipeline is the same in every vertical — only your schema and your template change. The chat on this page runs the same discipline, doing its simplest job, live.
Say it once, out loud
A voice note from the truck. The photos. The rambling voicemail. The web inquiry at 11pm. The raw material you already produce all day — no forms, no re-keying, no typing it up at 9pm.
The engine does the deskwork
It extracts what matters, checks it against your rules — codes, allergies, consent, budgets — and drafts the document in your template. Every engine passes a security + QA gate before it ever touches your operation.
Your team stays the author
A person on your team reviews and signs before anything files. That's the moat — not the model, the human who signs. And the system doing it is installed in your accounts: yours to keep, monitored and tuned by the Etzira team.
Then the part no platform can copy: when the team is done, the system is yours.
Nine document engines. One human-gated pipeline.
Start with the deskwork — the paperwork built into your trade. The field-sales appointment already live in production, plus the Banquet Event Order, the estimate and code check, the truck-dictated service report, the audit workpaper, the EEOC-aware HR file, the valuation memo, the nurse-signed SBAR handoff, and the cited benefits packet. Each runs the same path — capture, extract, check, draft, human review, export — and only the schema and template change. The moat isn't the model; it's the human who signs. The customer engine — the always-on AI front desk — is the second door: pick it when you want the phones, qualifying, and follow-up covered too.
These aren't off-the-shelf — each is built and scoped to your operation, with your rules and your data. The demos show the shape; we build yours. Field Sales Intel is running today — the proof the rest are real, not slideware.
Field Sales
Running today — recorded, scored, dossieredField Sales Intel
Every in-home appointment recorded and scored against your own methodology, with a pre-visit dossier built from public records — in hand before the doorbell rings. Every quoted price verified against the transcript.
Home-services teams that sell in the living roomWatch it workHospitality
Catering & events operationsEvent & Catering Ops Engine
A rambling inquiry — an email and a voicemail — becomes a reviewed banquet event order, a staffing roster, and a vendor plan. Every line traceable to its source; every allergy and budget risk flagged before the kitchen ever sees it.
Caterers, venues, event companiesTrades
The paperwork wrapped around the jobConstruction Document Engine
Plans and site photos become an estimate, a code-compliance check, and an inspection report. An LLM can't swing a hammer — but the paperwork around the hammer is wide open.
General contractors, subs, inspectorsTrades Service Engine
A tech's voice note and a few photos become the service report, the warranty and code docs, and the next-visit schedule — dictated from the truck, not typed up at 9pm.
HVAC, electrical, and plumbing shopsProfessional services
The billable first draft — human-reviewed, never auto-filedAudit Workpaper Engine
Ledgers become reconciliations, audit workpapers, and flagged control exceptions — fully audit-trailed, CPA-reviewed before anything is signed. Capability is proven; trust is the unlock.
Mid-market firms, controllersHR Case Engine
An employee-relations incident becomes defensible, EEOC-aware documentation and a compliant response draft — reviewed by a human before it's ever filed.
SMB HR teams, PEOsReal Estate Memo Engine
Property, lease, and market data become valuation memos, lease reviews, and market comps — the analyst's first draft, in seconds instead of an afternoon.
Brokerages, transaction coordinatorsHealthcare
Clinical documentation, clinician-reviewedNursing Handoff Engine
EHR events and a nurse's voice note become an SBAR shift handoff and care-plan notes — nurse-reviewed and signed, never auto-filed. Enormous hours, near-zero adoption today; the moat is compliance.
Hospital systems, staffing agenciesPublic & social
Evidence packets — the engine assembles, the human decidesBenefits Evidence Engine
Case inputs become an evidence-linked eligibility packet a caseworker can act on. The engine assembles and cites; it never adjudicates — the person always holds the decision.
Nonprofits, county social services, navigatorsBuilt for your desk, not off a shelf. Which deliverable eats your week?
The Always-On AI Front Desk
The always-on front desk, installed for your business by the Etzira team.
- AI Voice Receptionist — answers + recovers every missed call — roadmap; joins when it ships, no new setup fee.
- AI Chat Concierge — qualifies + books visitors on your site.
- Speed-to-Lead Intake — every lead answered in under 60 seconds.
- AI Scheduling — books across call, chat, and email.
- AI Inbox + CRM — drafts, logs, and follows up, with a human gate.
- Installed and live inside 30 days — a working system taking real leads — not a roadmap deck.
× customer value × 52
The chat below runs it with you — your numbers, not ours. The exact investment is scoped to your build and stated by minute 20 of the first call, next to that number. If it doesn't clear the bar, don't buy it. And unlike a platform seat, the desk that clears it is yours — the care retainer tunes it; it doesn't hold it hostage.
Book a scoping callIn their words.
Real clients, quoted verbatim, with permission — nothing borrowed, nothing staged.
“Within the first month, my active booked appointments doubled, and these are not casual calls — these are high-stakes sales appointments with real revenue potential.”
Read the full note
Working together has been an absolute game changer for my sales process. Within the first month, my active booked appointments doubled, and these are not casual calls — these are high-stakes sales appointments with real revenue potential.
What impressed me most was how quickly everything moved. The onboarding was smooth, clear, and efficient, and we were able to get from setup to actual facilitation much faster than I expected. I did not feel stuck in a long implementation cycle. The system was up, working, and creating momentum almost immediately.
For anyone serious about increasing qualified booked appointments and creating a more consistent sales pipeline, this has been one of the best decisions I have made.
“What we appreciate most is that everything works together.”
Read the full note
Our medical aesthetics spa needed a better way to manage leads, follow-ups, client communication, and appointment flow — and this system delivered exactly that.
The CRM has helped us organize our pipeline in a way that finally feels simple and manageable. The chatbots have been a huge asset for capturing inquiries, answering common questions, and keeping potential clients engaged even when our team is busy. The appointment setter has also made a major difference by helping convert interest into actual booked consultations.
What we appreciate most is that everything works together. Instead of juggling disconnected tools, we now have a smoother, more automated process that supports our team and creates a better experience for our clients. It has helped us save time, respond faster, and book more efficiently.
“It is not just automation — it is orchestration.”
Read the full note
This has completely changed the way our organization operates.
The full-scale departmental implementation has been extraordinary. We now have a custom local system that functions like a true second brain for the company. The ability to feed a single prompt into the system and watch multiple departments begin working in real time is unlike anything I have seen before.
From operations to strategy to internal communication, the system has given us a new level of speed, clarity, and execution. It is not just automation — it is orchestration. Every department can access context, move with direction, and contribute to the larger objective without the usual friction.
As a CEO, the value is enormous. I can think through an initiative, prompt the system, and immediately see coordinated departmental action begin to take shape. It has made our company faster, more aligned, and more intelligent in how we execute.
Client experiences, in their own words — outcomes vary by build and business.
A chatbot template is not an operator.
You can rent a generic bot, or wire up DIY tools yourself. Here's what actually differs when the Etzira team builds and runs it instead.
| DIY AI tools | Templated agency bots | Etzira | |
|---|---|---|---|
| Setup | Your nights and weekends | Days — a template with your logo on it | A scoped build that starts with a paid discovery and architecture phase |
| Who encodes your SOPs | You do — if you can | Nobody — canned scripts | The Etzira team, department by department |
| Who owns the accounts | You do — along with every integration headache | Often the agency's master account — leave the agency, lose the system | You do, by design — documented in a runbook you keep |
| QA before go-live | None | Rare | Every agent passes a security + QA gate before it ships |
| Tools & integrations | Generic connectors bent to fit | Whatever the template supports | Custom tools built for the systems you already run |
| When something breaks | You debug it at midnight | A support ticket | Monitored, reported, and tuned every month |
| How you learn the price | Free — plus every weekend you sink into it | A “strategy call” where the price appears at minute 44 | Stated plainly on the first 20-minute call, next to your own missed-lead math |
| Cost of a failed attempt | Weeks of your own time | A cancellation and a sour taste | Phases don't go live until they pass the gate |
The middle column is where the rent trap hides twice: a “done-for-you” bot living in someone else's master account is still rented — just with a markup. And run the rent math once: $300 a month is $18,000 over five years — and on day one of year six, you own nothing.
Etzira Full Stack. The whole machine, not one desk.
AI operators for your business, not chatbots for your website. Etzira Full Stack encodes your actual SOPs into agents that run your playbook — department by department, QA-gated before go-live, with human approval where you demand it. Built for multi-department, operations-heavy businesses that want the whole machine.
Full business-systems integration
Every department — front desk, sales, marketing, operations, back office — wired into one agentic layer on a single CRM spine.
Local, private deployment
Your infrastructure, your keys — the whole machine can live inside your walls. In a fully local deployment, your business data stays in the building.
Business-memory architecture
Every document, conversation, SOP, and decision organized into one queryable, permissioned business memory your agents ground on.
Security parameters
Per-role and per-agent access controls, an audit trail on every agent action, consent and suppression controls built in — and a security + QA gate before any agent goes live.
Proprietary SOP integration
Your operating procedures encoded into agent workflows and tools. Agents run your playbook, with human approval gates where you demand them.
Custom tools
Purpose-built agent tools for the systems your business already runs — not generic connectors bent to fit.
Architecture first
A paid discovery + architecture phase maps every department, system, and SOP.
Department by department
The build lands one department at a time, on the agreed architecture.
No agent ships untested
Each system passes a security + QA gate before it goes live.
The machine gets sharper
Monitored, reported, and tuned while your business runs on it.
Four ways in — and you keep every one of them.
No price theater on a webpage — the exact number arrives by minute 20 of the first call, next to your own math. The engagement model is the tree: taste a single fruit, grow one branch, install the trunk, or grow the whole canopy. Whatever gets built is yours, whether or not you ever buy the next rung.
An audit
AI-search visibility, tool-stack, or agent-QA audit. The lowest-commitment way in. You keep the report and every finding — including the ones that say “cancel that subscription.”
A Document Engine
One vertical engine, scoped and built to your operation — the BEO, the service report, the estimate and code check, the workpaper. Your schema, your template, your rules; a human on your team signs every draft, and the engine is yours to keep.
The Always-On AI Front Desk
Chat concierge, speed-to-lead intake, scheduling, inbox + CRM — installed in your accounts, live inside 30 days. The voice receptionist joins when it ships, with no new setup fee.
Etzira Full Stack
Paid discovery and architecture first, then a department-by-department build, deployed local and private where it matters. 3 of 3 build slots open this quarter (Q3) — real capacity, not a countdown timer.
Where the industry posts pricing tiers, Etzira posts terms — five commitments: written, specific, checkable on the first call.
The 30-day working system
Front Desk engagements put a working system live inside the first 30 days. A system taking real leads — not a roadmap deck.
The QA gate
No agent ships untested. Every agent is attacked before go-live — prompt-injection, hallucination, tool-permission, escalation, and PII-leak tests — with findings graded by severity. Fail the gate, don't ship; fix, re-test, gate again.
The keys are yours
Accounts, data, and the encoded playbook are set up in the business's name and documented in a runbook you keep. Care retainers run month-to-month after the initial term; cancelling is one email — no phone call, no retention script. The system stays where it always was: with you.
The minute-20 number
The exact investment, stated by minute 20of the first call, next to your own missed-lead math — and the ongoing vendor costs (model usage, hosting) named in writing before you sign. The industry hides the price until minute 44. Etzira doesn't.
The human seam
A senior operator from the Etzira team stays in the loop. Agents never take high-risk actions on their own, a human reviews what matters, and you can always reach a person — no ticket maze.
No countdowns, no expiring offers, no “spots left” theater — the only scarcity on this page is the build-slot count, and it's real.
The questions every owner asks.
Straight answers — including what's live today and what isn't. Anything else, the concierge answers in the chat.
How fast can this go live?
The chat concierge — the same one running on this page — goes live on your site within days of signing. Speed-to-lead intake, scheduling, and the inbox + CRM light up at onboarding, typically within one to two weeks once your CRM and number are connected. Full Stack engagements are phased: a paid discovery and architecture phase first, then the build lands one department at a time.
Why not just subscribe to an all-in-one AI platform?
Some businesses should — and if a modest monthly subscription genuinely covers it, the scoping call will say exactly that; the tool-stack audit exists to cancel waste, not add to it. But understand the trade. On a platform, the front desk is rented: your customer list lives on multi-tenant infrastructure, the bill never ends and never builds equity, the price can be raised on you, and leaving means exporting what the platform allows, in the shape it allows. Etzira installs the same capabilities as internal tools and workflows, in accounts you own. Rent is fine for software you'd shrug about losing. Your lead flow and customer data shouldn't be on that list.
Who owns the system after it's built?
The client. The database and its keys, admin access to every tool set up in the business's name, the encoded playbook, and the runbook to operate it — all deliverables. If the Etzira team disappeared tomorrow, the front desk would still answer. Ongoing vendor bills — model usage, hosting — are the business's own accounts with those vendors. And if the care retainer stops, monitoring and tuning stop; the system doesn't. Cancelling is one email, honored without a retention script.
What does it cost?
It's scoped to your build — a home-renovation contractor running in-home consults, a two-location med spa drowning in DMs, and a single-chair studio are not the same system, so a number on a webpage would be a guess. What you can hold the team to: the exact investment is stated plainly on the first 20-minute call, next to your own missed-lead math, so you judge it as arithmetic instead of a pitch. No 45-minute theater, no price that appears only after you're committed. The lowest-commitment way in is an entry audit (AI visibility, tool-stack, or agent QA); Full Stack engagements start with a paid discovery and architecture phase. And whatever the number is, it buys something you own — not another month of rent.
What does owning it cost compared to renting?
No number on a webpage — that's the minute-20 promise: the exact investment, stated on the first call next to your own missed-lead math. The comparison worth making is shape, not size: platform rent runs forever and ends in nothing owned — roughly $500 a month is $30,000 over five years with the meter still running. An Etzira build is scoped once and owned outright, with two ongoing costs, both named in writing before you sign: an optional care retainer, and your own vendor usage (model APIs, hosting) at market rates.
What happens if a phase fails the QA gate?
It doesn't go live. The Etzira team fixes it, re-tests it, and runs the gate again — nothing ships until it passes. That's the point of a gate: the cost of a failed phase is time inside the build, never a broken agent talking to your customers.
Is it secure? Where does the business data live?
Every build carries per-role and per-agent access controls, an audit trail on every agent action, and consent and suppression controls built in. And because the system is yours, the breach surface is yours too — your own named accounts, not a platform shared with thousands of strangers. On Full Stack engagements, Etzira can go further and deploy locally on your own hardware and network — in a fully local deployment, your business data stays in the building.
Do the agents replace my staff?
No — they catch what your staff can't: after-hours, weekends, two calls at once, the form that arrives at 9pm. Agents never take high-risk actions on their own, a human stays in the loop on anything that matters, and anyone can ask for a person at any time.
What actually happens on the discovery call?
Twenty minutes, three parts, no theater. One: your numbers — where leads leak, how many a week, what a new customer is worth; the team runs the annual math with you, out loud. Two: what they'd build for exactly that leak, and the exact investment — stated plainly by minute 20, next to your own number, so you can judge it as math instead of a pitch. Three: both sides decide fit. In this industry the call is usually a 45-minute pitch engineered to surface the price only after you're emotionally committed. Etzira's rule is the opposite: you get the number early, with the math it has to clear.
Are the 'build slots' real, or scarcity marketing?
Real. The count is the team's actual build capacity for the quarter, updated by hand when engagements sign — not a countdown widget. When it says zero, the honest answer is a start date, not a squeeze. Manufactured urgency is the fastest way to lose an owner's trust, so Etzira doesn't play it: no fake deadlines, no 'only 3 left' that's always 3.
What's live today, and what's on the roadmap?
Live today: the AI chat concierge — it's answering on this site right now. Activated at onboarding with your number and CRM: speed-to-lead intake, scheduling, and the inbox + CRM. On the roadmap: the AI voice receptionist — Etzira never sells it as live before it is, and existing clients get it with no new setup fee when it ships.
Let the AI book your call.
Open the chat below — you'll be qualified and booked by the exact system Etzira would build for you. Twenty minutes: your numbers, what the team would build, and the exact price by minute 20 — then we both decide. No pitch theater. If it's a fit, the system is live inside 30 days — and it's yours. Then let the phones ring after six — Etzira has got it; go have dinner with your family.
20 minutes · your math · the exact number by minute 20 · month-to-month after the initial term · cancel with one email